It revolved around four themes: hard work, rest and more hard work, blood sweat and tears. In a 1,5 minute ode we showed the hardship of Wüst’s training.
We created the concept for the campaign, did production, directing, shooting and all post production. A song was written and produced to accompany the commercial.
Afterwards we made two follow-up commercials for the other Justlease athletes that made it to the Olympics: Jan Blokhuijsen and Antoinette de Jong.